Globally, mobile devices account for about 60% of website traffic in busy quarters and roughly half overall - up from about 30% in 2015.
Statista (2025). Share of website traffic from mobile devices worldwide.Design backed by evidence
I am a solo web developer based in Auckland, primarily targeting local New Zealand businesses. I optimize websites for speed, avoiding unnecessary animations that contribute to website bloat and slow load times. Speed is especially important on mobile because mobile devices typically have less processing power and less stable internet connections than desktop computers.
What the research shows
On mobile, 53% of visitors leave when a page takes longer than 3 seconds to load, and each 0.1 second improvement is linked to 8-10% higher conversions.
Google (2016). The need for mobile speed; Google & Deloitte (2020). Milliseconds make millions.Fast loading sites rank higher on Google - page speed is a confirmed SEO ranking factor, especially on mobile.
Google (2018). Using page speed in mobile search ranking.Professional design shapes first impressions and increases the likelihood visitors will buy.
Fimberg, K., & Sousa, S. (2020). The impact of website design on users’ trust.